Location, location, location, A good shop location will attract customers
so to will a good position on Search Engine results
A very large percentage of all small business websites will never get found on search engines
This is not based on a scientific gathering of data but reflects our observations from a pretty big sample. To be clear, we are not talking about typing in your company name and finding you. That’s easy and only allows customers that already know you to find you. What about future leads, customers who do not know your companies name? They need to be able to find you by searching for the products and services you offer.
To stand out from your competition requires strong SEO and Internet Marketing.
Improving your websites search engine ranking
Finding New customers
The real power of Internet Marketing is having a customer who has never heard of your business find you - Let’s clarify. Say the name of your company is “The Christchurch Online Shop” and you sell blue widgets. You hire a web developer to build you a web site, you struggle over the colors, the words in the top navigation, and of course your logo. A few weeks later you have a website. Now the magic is suppose to happen, new customers start calling. But the phone never rings...
Website Building versus Search Engines Optimisation (SEO)
Here’s the rub, most web developers don’t know or have not had a lot of experience with search engines. Building a website and getting it found by searchers on Google, Yahoo, or MSN are two different skill sets. Even many people who try to sell you “Search Engine Optimisation” as a service don’t really know what they are doing.
There are many aspects to Search Engine Optimisation
1) Building your website pages in such away that its content reflect's the words someone might type into a search engine to find your site. For our example “The Christchurch Online Shop” who sell Blue Widgets, it would be important to ensure 'Blue Widgets' is mentioned within the pages text a number of times. It would also be useful to have the words "Online Shop" added as this would help people who search for online shops find the site.
The more words used in your content that reflect the keywords indicates relevance and authority to Search Engines.
"Content is often referred to as being King"
2) Adding good descriptive titles, descriptions, and keywords.
Our example would have a title of "The Christchurch Online Shop", a Descripiton of "Suppliers of Blue Widgets - The Christchurch Online Shop", and keywords of "Christchurch, online shop, blue widgets, christchurch widgets . . . "
3) Creating underlying structures that inform major search engines how your site is arranged and what pages you wish them to record. Search engines don't automatically find sites, it is important to notify them that your site is available.
4) Building links to your website. Getting other websites to link to you is like a referral.
Not all links are equal. A referral link from a website with a high Page Ranking is much more important than many links from low ranked pages.
"Referrals enhance how Authoritative Search Engines see you"
The Net Builders Advantage
We have unique access to a network of websites that can be used to promote your website. We also have strong ties with many of New Zealands leading web indexes.
Net Builders is now submitting client websites to Gopher as part of our standard packages. Gopher is positioned as a leading New Zealand web directory providing benefit to our clients through enhancing visitor traffic and providing the link authority required to perform well at the major search engines such as Google.
Net Builder clients receive Free Basic Listing on Gopher valued at $199+, putting you ahead of the standard free listings.
We also take advantage of state of the art software allowing us to sniff out your competition. We can see their website quality, referral links, and provide many unused links.
This provides a fundamental advantage over your competitors
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