From time-to-time a customer asks why we do not place our websites with cheaper international host providers.
The case study below demonstrates the importance and advantage of using our professional high-speed hosting.
Search engines such as Google use website load times as a key factor in determining which websites have greater appeal than others. Naturally the faster the website the greater appeal to your customers, and the higher you will appear in search engine results.
Net Builders host servers are fine-tuned and take advantage of high-speed equipment. Below is a case study that compares load speeds of a website hosted on budget and a professional host servers.
It is significant.
We were getting a few customer's coming to us saying that they could find hosting at lower prices, $100 per year. Our response was always that you get what you pay for and that we only place our customers' websites on host accounts that perform. The issue was, we never had any figures to support our statements.
To test the website load speed we selected Melbournes Pingdom web speed test service.
There is a delay between sending information back and forwards between New Zealand and Australia so using a test suite based in Australia would give an advantage to the Australian based budget host provider, and a disadvantage to the comparison Professional New Zealand based servers.
To demonstrate our view that budget hosting was a false economy we decided to purchased a Crazy Domains web host account.
Crazy Domains was chosen because it is a well-known budget host provider and their servers were based in Australia.
The test results show the website was well constructed and configured with a performance grade of 90, and a load time of 2.76 seconds, 57% faster than other websites tested on the test suite.
Not bad I guess, however it is common knowledge that websites must load in around 2 second, and if the load time is over 3 seconds then your potential customer will leave your website - not so good...
We use our own host servers that are only stocked with Net Builders customers. The servers are not crammed packed with websites and all accounts are fully managed by Net Builders - meaning there are no rogue accounts causing issues.
We knew our host servers were fast however the results show a huge difference. Remember these servers are based in New Zealand so have an intrinsic delay when measuring website load speeds from Australia.
The website loads in 0.865 seconds - almost 320% faster than the same website running on a budget host in Australia! and more importantly, loading in well under the golden 2 seconds time frame.
91% faster than other websites tested on the test suite.