Not too long ago the business world was rushing around to make sure they all had a website. Today if you have no website you might as well close your doors.
Now that everyone has a website there is a new urgency, a huge scramble to be at the top of search engine results. The websites that appear at the top of search results will receive the majority of visitors.
The absolutely most important aspect of any website is readable. However a customer finds their way to your website, they must be able to easily find what they are looking for. All marketing is wasted if your customer arrives at your site and is then lost. One of Googles (and probably other search engines) factors used to rank your website is readability.
We have already mentioned responsive technology in other pages however it again deserves mention as it answers one aspect of readability that reared its head as smaller personal devices arrived on the scene. When old type websites were read on devices such as cell phones, the customer had to zoom in and scroll about just to read the website. Something that almost killed the usability of cell phones.
Mobile aware websites were created to respond to the device used to view the website (cell phone, tablet or PC computer). They would automatically arrange things so they can be viewed at their best. Items such as images, menus, and buttons all move and change to make the website easy to read on that device.
If you're like the majority of customers who use mobile devices to read a website, you will be relieved to know we build all our websites to be mobile aware by default. No more scroll left & right or zooming in to read the text - your customers will love you.
"Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come."