Not too long ago the business world was rushing around to make sure they all had a website. Today if you have no website you might as well close your doors.
Now that everyone has a website there is a new urgency, a huge scramble to be at the top of search engine results. The websites that appear at the top of search results will receive the majority of visitors.
Net Builders are experienced at building modern well-performing websites optimised for search engines. Beyond the clever SEO tricks we employ, we provide high-speed New Zealand hosting, responsive technology and fine-tuning - all elements Google, Bing and Yahoo hunger for.
We also manage your websites backlinks ensuring you are listed in all the local places, indexes where people look to find products and service - another thing that helps your business rank well in Search Engines.
We are very experienced running online internet marketing. If you wish to advertise your website through Google AdWords, or Facebook, then Net Builders and create, run and manage your advertising.
Where Net Builders differs from other marketing companies, is that we charge hourly fees and do not take a percentage commission on the advertising you spend. We believe that every dollar you wish to assign to advertising should be spent.
The absolutely most important aspect of any website is readable. However a customer finds their way to your website, they must be able to easily find what they are looking for. All marketing is wasted if your customer arrives at your site and is then lost. One of Googles (and probably other search engines) factors used to rank your website is readability.
We have already mentioned responsive technology in other pages however it again deserves mention as it answers one aspect of readability that reared its head as smaller personal devices arrived on the scene. When old type websites were read on devices such as cell phones, the customer had to zoom in and scroll about just to read the website. Something that almost killed the usability of cell phones.
Mobile aware websites were created to respond to the device used to view the website (cell phone, tablet or PC computer). They would automatically arrange things so they can be viewed at their best. Items such as images, menus, and buttons all move and change to make the website easy to read on that device.
If you're like the majority of customers who use mobile devices to read a website, you will be relieved to know we build all our websites to be mobile aware by default. No more scroll left & right or zooming in to read the text - your customers will love you.
"Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come."
Net Builders can manage your day-to-day online advertising.
Using Pay Per Click advertising, you only pay each time a customer clicks on your advert and is taken to your website, or phones you. Unlike many other companies, we only charge a flat fee to manage your advertising. We do not charge a percentage of your advertising spend. Believing the amount you allocate to spend on advertising should all be allocated. This gives us the incentive to make your advertising perform and become more cost effective.
SEO or Search Engine Optimisation is the fine-tuning of a website so that it will improve its position in search results.
SEO includes writing your pages content in a way that reflects the keywords and key phrases you believe your customers will use to find you. It also includes optimising images so they load as fast as possible, and manipulating numerous other internal elements to demonstrate your authority on the pages subject matter.
There is a huge array of tricks and techniques that keep changing as search engines like Google change the way their software works. We keep abreast of the ever-changing landscape and will ensure your website adapts as needed.
We also ensure your website is listed on all the main search engines, not just Google. Bing is a big player these days. All Windows computers come out with their browser search to us Bing by default.
Heard of Google Bots? Google Bots are not physical little robots, they are software that scans the internet collecting details on what websites link to what, and information about each websites subject matter to try and understand which websites to show to customers when they search.
SEO (mentioned above) covers one technique of presenting information Google Bots gather in your favour. Another technique is commonly known as back-linking which is where you link your website to other websites with the aim to reinforce your subject matter. The concept is, the more websites that link to your website, the more worthwhile your website is to read, and therefore better to show ahead of other websites.
There are a number of important websites in New Zealand that we can list your website into which will increase your backlinks and therefore your ranking in search engines.